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Year in Review

August 15, 2010
Grandfather planting a kiss on the cheek of his little blonde haired granddaughter

Our fiscal year at No Greater Joy Ministries (NGJ) ended in June. Our total income for the year was $1,853,159, unaudited. $482,635 of that total were contributions, with the balance being sales, royalties and interest income. Our annual independent CPA firm audit is in progress.

NGJ facilitated additional ministry and printing that is not reflected in our income stream. We coordinated and organized the printing and distribution of Good and Evil through other non-profit organizations. For example, we recently provided files and arranged a color printing for the Russian Language Good and Evil. The funding came through We also provided support for several Chinese printings of Good and Evil that were funded outside of our ministry. We thank God for the opportunity to be in a position to aid other ministries as they reach out to a world yet to hear the good news of Christ.

Our goal is to evangelize and minister to as many people in as many countries as we can, which we are doing on a daily basis. Every available dollar we receive goes to ministry once our overhead is accounted for. All designated donations go 100% to the specified area—no overhead is taken from this. Our staff and expenses are lean compared to other ministries of our size, and larger ones, as well. We have near record income with less staff than we did just three years ago, so we operated at peak efficiency.

Our income was over 3% higher than our previous year, which translates into more ministry. We praise the Lord for the increase in this tough economy. We appreciate your strong support of our ministry through your sacrificial giving and purchases of our products.

Chuck Joyner and I spent the last few days of our fiscal year at the International Christian Retail Show in St. Louis. This show was extremely successful for us, providing a 70% increase over the previous year’s sales. The previous year we sold over double our total the year before, so we are on a good roll, and have been successful in reaching the Christian bookstore marketplace. Our numbers are even more encouraging considering that the show had scaled back and attendance was down from previous years.

The first day of the show was only open to international attendees. There our concentration was not only sales, but securing international rights and licensing agreements. The remaining three days were open to domestic and international buyers. We had at least a dozen serious inquiries about licensing Good and Evil throughout the world. Since this is such a specialized area, we have retained Cindy Riggins, a recognized rights expert ( Cindy served as the International Rights Director at Thomas Nelson Publishing for ten years and has 17 years overall international rights management experience.

We have had Amazon Top 100 rankings a total of seven times and have two books listed as “Amazon Bestsellers.” Amazon has over 7.8 million titles on its site, so to reach the Top 100, even just once, is a phenomenal accomplishment.

Because of these staggering statistics, we have also retained the services of outside contractors to handle our social network presence, our search engine marketing (SEO), and to create and maintain multiple blogs on the Internet. SEO, social networking and continuous blogging all help raise our Internet presence, which has resulted, and will continue to result, in reaching more people with the message of Christ, as well as added income. We are also producing more YouTube videos than ever, and offering podcasts on a regular basis.

We will be utilizing a Print On Demand (POD) source for the black and white Good and Evil Bible Storybook in foreign languages. Before the end of the year we expect to have available all 30-plus languages on a POD process, so if someone wants three copies of Simplified Chinese, we can order it and have it shipped door to door within 2 business days.

We also will be expanding into the full gamut of e-publishing by offering the black and white Good and Evil in all of the completed languages through a large number of retail and wholesale outlets, including the iPhone, iPad, Kindle, Sony Reader and over 50 other outlets. Our other titles will also be available through this process.

We again thank you for supporting No Greater Joy, and may the Lord bless all of your endeavors.

—Mel Cohen, RFC, CFP, General Manager


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24 comments on “Year in Review”

  1. NGJ is doing an amazing job at spreading the TRUTH. You are the closest thing to the word of GOD i have ever found!!! I cannot verbalize how much i appreciate all the work that goes into this ministry...

    May God bless your ministry and help build walls of protection around it, may you withstand the storms that the evil is creating all around you in this world. This dark world is hungry for the truth, may they be able to find you... and QUICK!!!!!


  2. Thank you for your book on To Train Up A Child, which has changed raising our children from hard work to an absolute joy. One of your other books Created to Be a Help Meet has made great strides in the marital quality of both my wife and I. We thoroughly enjoy your ministry.

    Eric and Amber Tanner
    Whitehall, MI

  3. Dear Michael,
    I just watched your video on the question of suicide. Thank you so much for the reassurance. My Dad committed suicide when I was young, but because I know he loved Jesus Christ and believed in His finished work on the cross. I can now know for sure that he is with our Lord. : ) He was the one who brought God's word to the family. The King James Bible I have is the one I have had since I was 4, and even though I didn't know how my Daddy died until years later, I always thought I would see him again. I am an Help Meet wife and mom now and also believe with my whole heart in the finished work of my Lord Jesus Christ, because my first Daddy taught the love of Jesus. I have had a Daddy, Dad,(step-dad who died my third year of college), and now I have a Papa, and I thank God for each and every one. Three is a good number. : ) But most of all I have a
    Heavenly Father who so loved me that He gave His only Begotten Son. Thank you again. I love your family, and ministry, and we are currently now distributors of NGJ.
    Your Sister in Christ~ Susan Raby

  4. That's My Man : ),
    He is my Mister Steady. We are celebrating our 25th wedding anniversary this year. I Praise God. I have always loved my Beloved, and through the years I have learned to appreciate him. He truly is there for his family. There was one time he had broken his leg, and while in his walking cast, he went to help a young lady, who had gotten in a car accident, just down the street from us, along with other neighbors, but I and our daughter and son will remember him hobbling down the street to help. What a Man I have been blessed with.
    Great video! Thank you Debi and Kirsten
    Your Sister in Christ~ Susan Raby

  5. Dear Michael,
    I just wanted to take the time to let you know how much I appreciate this message. My father was a big part of my life. My dad was the reason I came to know the Lord. He even baptized me. On December 10, 2004 my dad called me while I was in college to talk to me about ending his life. I did everything I could to talk him out of it. At the end of the conversation I heard the gun go off. I was so hurt by this action (the selfishness of this action, the way it happened, how did it come to this). Growing up I was always taught that when you commit suicide that you automatically go to hell. I understand that the bible doesn't say that. It's just a tough question.
    I have been in full time ministry for a while and this is a question that is still in the back of my mind. Thanks for your time being clear and sharing your heart on this difficult subject.

  6. Thank you for covering this tough topic. My mom began trying to commit suicide when I was 8, and although we prevented her for years, she was finally successful when I was 16. I have had little hope of seeing her again until now, but I know that she loved the Lord. She wasn't able to find peace for things that happened to her as a child, and I have always thought it would be unjust to send such a person to hell. Thanks for the clarification, and the knowledge that I can count on seeing her again!
    M. Pierson

  7. Thank you so much! I'm a 65 yr old wife & mother, friend, etc.
    Your advice is wise! I have demonstrated (!) this "Sir! Stop!" advice
    to many people in the last month.
    I'm practicing. Thank you. The short video lessons are very effective.
    May we have some more?

  8. Mike, Thank you for all you your wife and this ministry has been to our family and others we know. Life changing.I am a father of seven at home with me now, 15 to 6mth GOD bless, your brother Mike

  9. I just wanted to comment on the two answers. The white horse represents the gospel. This is why the rider (Jesus) had a bow but no arrow, meaning that the arrow has already been used to defeat the enemy. The dragon in Revelation is the same serpent from Genesis 3 who throughout the centuries has grown from eating the

  10. Wow Joy - You need to also read M. Pearl's book Eight Kingdoms. You are mixing up clear doctrinal passages dealing with the nation of Israel and God's dealings with the Body of Christ. You are spiritualizing literal scriptural teachings and taking other passages out of context (K-dom parables -10 virgins etc. In regard to overcoming: the way an individual overcomes in this age is by faith in the finished work of the Lord Jesus Christ. We can add nothing to His work of salvation/reconciliation! Col. 2:10 says, "And ye are complete in him..." How can we add to what God has already provided in Jesus Christ for us?
    As far as your question - where in the Bible does it say that we are going to heaven? Read 2 Cor. 5:1-10. Especially verse 8 where it says " be absent from the body, and to be present with the Lord." Do you know where the Bible says Christ is - at this moment? Seated at the right hand of the Father (Eph. 1:20)
    Be careful not to wrest the scriptures to your own destruction - 2 Pet. 3:16. I would also recommend to you M. Pearl's book (or audio) commentary on Romans 1 thru 8. You will come to a scriptural understanding of what God did for you in Christ Jesus.
    One last thing. Did you really mean to say that animals have souls? Where is your scripture for this? Eccl 3:21
    "Who knoweth the spirit of man that goeth upward, and the spirit of the beast that goeth downward to the earth." Please trust God and take the Bible literally. Get a King James Bible and study it - and learn to rightly divide the word of truth.

  11. Im sitting here in Rochford England having been blown away by the insite the Lord has given Mr Pearl. I heard a speaker say that Jesus is a man still to this day but he did not elaberate. I thanks the Lord for guiding me to this website. I will be telling everyone i know.

  12. Take the bible literally? OK. The lion and the lamb will lie down together and a child can handle a serpent and will not be harmed. The beast is not speaking of animals in that passage.
    AND....Finially, someone has read Thessalonians and does not twist the meaning. There is only one Day of the Lord at the end of the age at which time the coming of Christ and the rapture happen. Thessalonians is admonishing Christians to be faithful, be vigilant and do not lose our crowns during the last days of tribulation before He returns. It's not about Christians getting out of all or part of the last day tribulations. Read Thess. again in its whole context without reading anything into it that you have been taught by story books and movies and teachers and pastors.

  13. Love this! I will never overlook my steady man, he indeed is deep. Like deep waters, and when it is drawn out it so refreshing. After 10yr of marriage I am fianally appreciating my mr. steady, and I owe it to your ministry!

  14. Hello!
    This message is very informative and puts an alertness into your mind which I liked but it is sad that the praying part wasn't mentioned. God keeps us safe. My grandpa always cautioned us not to tempt God, like don't go out alone/travel or late at knight. Still praying was the first thing. It is not just being aware or letting others know that you are aware, it is our God backing us up.

  15. Thanks for the great videos! I have a question - I am a 17 year old girl and I live on a rural road in a farming community in Pennsylvania. I enjoy going for prayer walks after dark because there's much less activity than there is during the day and I feel alone and undistracted with God. I feel pretty safe doing it because it's a rural road, but recently a neighbor expressed some concern for my safety walking alone at night. I hadn't really thought about it much before that. But it's true that there are several fairly long stretches along the road with no houses for safety. Do you think I should try to avoid walking alone after dark in the future?

  16. I would like to see more of Captain Steve tips, it really has helped a 94lb mom of 3 boys under 4 years old be safer out in public, while daddy is out on deployment. Please Captain, more tips =)

  17. As a teenage girl, I really appreciated this video. I am already a cautious person, but I am always interested in more ways to protect myself! Thank you for sharing.

  18. Wow, what an eye-opener. I'm sure I've heard this before, but today it made sense. If I were a man, I'd be a command man and often times I expect my husband to be that--no more! My prayer is that I would remember your words and appreciate my husband. Oh Lord, please help me.